Eucalyptus for iPhone: The Strangeness of App Pricing Psychology

Screenshot courtesy of Things Made Out of Other Things

You’ve probably read the various reports about Apple rejecting and then accepting the iPhone ebook reader app…

Eucalyptus – the library, to go (iTunes App Store)

…because of the content you can read on it (nothing to do with the app itself). The app takes electronic text transcribed for the Gutenberg Project and provides an easy way to sort, select and read these books on an iPhone. You can read the developer’s account of what happened in this blog entry…

Hither

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in