Engage Employees for Social Recruiting

Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control.

Employees can be some of the greatest advocates for your company. However, it can also be a tricky field to navigate, as employees are unsure if and what they should be posting and companies are wary of ceding too much control to individuals. A report from Bambu by Sprout Social examines what companies are missing when they fail to engage employees.

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Employees are not currently confident enough when it comes to publicizing opportunities within their own companies. 77.3 percent don’t feel encouraged to share company news on social media, 21.6 percent don’t know if their company wants them to share at all and 15.6 percent are afraid that they’ll share the wrong information.

According to Jim Conti, director of talent at Bambu:

To get employees involved in sharing company news, make it easy for them: Create a central hub of content that all employees can easily access whenever they want. This way, employees can engage on their own timeline and rely on finding essential, up-to-date information in one place. An employee advocacy platform makes the entire process more streamlined and powerful.

Engaging employees also impacts how they feel about the company they work for. 36.3 percent feel more committed to the brand, 42 percent feel more successful at their job and 17.8 percent are more likely to share the news with family and friends. Creating a central hub of content that is easy to access and keeps employees up to date is the perfect solution.

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What’s more, encouraging employees to be more social can have other benefits, like helping recruitment, Conti told SocialTimes in an email:

Recruiting is often about humanizing your brand by helping applicants make a connection with your people and culture. Employee engagement helps you extend the efforts to put a face to your company. Employee advocacy helps you reach passive candidates while building trust and interest in your company for an exponentially larger audience—a win for any talent team.

Featured image courtesy of Shutterstock.