Energizer Challenges Rock Band Players To Build Juice On Facebook
Energizer is challenging players of the popular Rock Band console game to build unique Facebook pages for their bands — and get a chance to participate in a 20-hour “Advance Into Overdrive” Battle of the Bands concert in New York City. The promotion is highlighting battery-maker Energizer’s sponsorship of the in-game Battle of the Bands feature that allows Rock Band players to challenge one another for prizes.
The contest uses a Facebook application that requires bands to create a new Facebook page and populate it with creative content to build an online fan base.
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