Edelman Wins Best Buy Holiday Account

Best Buy has awarded its holiday account to Edelman, after a long pitch process that began in February.

Rumors of the account being up for grabs had been swirling for months, although Best Buy spokespeople declined to comment during the RFP process. PRNewser heard as many as 20 agencies were involved with the RFP.

As PRWeek reports, “the account consolidates the company’s holiday programs, including the Best Buy brand work, formerly handled by MS&L, and the Geek Squad business, which Ketchum had worked on.”