Edelman, TransCanada Part Ways

transcanada

Today, more than a week after Greenpeace leaked strategic documents from Edelman to client TransCanada, the two businesses have ended their relationship.

Reports in The New York Times and CBC News portray the decision as TransCanada’s move to “cut ties with” Edelman, but the firm’s own statement is slightly different:

“…in the best interests of the project, Edelman and TransCanada have mutually agreed not to extend Edelman’s contract beyond its current term.

We stand by our strategy. It was both ethical and moral, and any suggestion to the contrary is untrue.

Unfortunately, the conversation about our efforts has become so loud in certain areas that it is impossible to have an open and honest conversation about the Pipeline project.”

TransCanada’s spokesperson asserts that the strategy had simply overshadowed the larger debate, restating that the company had never followed Edelman’s suggestion to further investigate the motivations driving the project’s opponents via third-party media contacts.

“We need to discuss the project on its merits, responding to valid concerns such as how we will protect water and marine life, instead of talking about communications tactics.”

From the company’s original response to the leak and subsequent coverage:

“We will not apologize for promoting the value of the industry, responding to legitimate and sensible concerns or for ensuring Canadians have the facts about Energy East. We are proud of this project, proud of our contributions to Canadians and the economy, and proud to be able to tell our story about Energy East.”

Reports note that TransCanada will “collect publicly available information on its opponents” while, presumably, searching for another PR firm to promote the project.