Eat24’s sign-ups skyrocket as result of mobile Yelp partnership

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Last week’s reveal of food delivery services within mobile review application Yelp has already been beneficial for Yelp’s delivery partners. Since the announcement, web-based food delivery service Eat24 has seen over 1,000 new restaurants sign up for the program in cities like Chicago, Boston, Philadelphia and Dallas.

Eat24 cofounder Nadav Sharon isn’t surprised about the skyrocketing signups. “Eat24’s integration with Yelp sends a huge increase in orders to our restaurant partners, helps them grow their online presence, and reach new customers,” said Nadav in a company statement. “Who would say no to that?”

The Eat24 Yelp integration gives users the option to browse to a restaurant’s page and order items from the menus of participating venues, all without leaving the application. Yelp handles the processing of payments and orders, creating a streamlined process for consumers.

Speaking with VentureBeat, Eat24’s Amir Eisenstein said the company expects its catalog of restaurant partners to quadruple by the end of the year. The company’s “Yes!” system will be free for restaurants, giving them access to GPS tracking and directions for drivers, electronic signature acceptance upon delivery and more.

This move continues an industry trend of creating easy, mobile solutions for everyday tasks. For instance, many small business owners are now relying on iPads over traditional (and more expensive) point-of-sale systems, and mobile coupons have helped mobile commerce rise to 11 percent of all e-commerce as of the end of 2012.