Twitter Announces Launch Of The @earlybird Selling Machine With, Uh, Movie Tickets

Last week I wrote about Earlybird (@earlybird), a concept Twitter has developed to promote the merchandise and services of carefully selected partners. In return, Twitter gets a share of revenue, and we get access to some incredible deals. It all sounded rather splended. Even wondrous clichés like ‘golden eggs’ were thrown around.
Well, this all went live yesterday, and the first amazing offer is now up! What is it? Can you wait? I hope you’re sitting down.
It’s, uh… tickets for a Disney movie you’ve never heard of.

Today, we’re excited to launch the first @earlybird Exclusive Offer, in partnership with The Walt Disney Studios. For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for “The Sorcerer’s Apprentice,” a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens in theaters today.

Form an orderly queue everybody… no pushing to the front… calm down… CALM DOWN…!