Early Details on Twitter Ad Platform

The much-discussed upcoming ads on Twitter will conform to the microblogging service’s limit of 140 characters or fewer, and they will be served via third-party software and services using Twitter’s application-programming interface, sources told AllThingsD.

The ads will function similar to ads on Google, AllThingsD added: They will only show up during searches, and a search for “laptop” may result in an ad from Dell.

Twitter will work with ad agencies and buyers, but its goal is to create a self-serve model, again, like Google, according to AllThingsD.