Dow Jones, Bharti Airtel Launch The Wall Street Journal India Mobile

The Wall Street Journal India Mobile is now available for download free-of-charge to Bharti Airtel mobile-phone customers, but users will have to pay a monthly subscription fee of 0.99 rupees ($2.20) for access to premium financial-market news and data, personalization functionality, and the portfolio tracker, Dow Jones announced Wednesday.

The app is compatible with several BlackBerry models and Nokia smart phones, and it will be extended to other handsets soon.

Features include: global and local financial market news and information; business, politics, economics, finance, and management news from India and globally; search and tracking capabilities for more than 8,000 companies, mutual funds, and all IPOs over the past three years with customized chart views and premium market commentary; lifestyle, travel, and leisure content, including personal technology coverage, executive jobs, and travel deals; videos and podcasts on global news, technology trends, and CEO interviews; and a user-defined page-personalization option.

Dow Jones India managing director Mitya New said:

The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile-phone operator, significantly enhances our ability to reach mobile users across India.

And Bharti Airtel chief marketing officer, mobile services Raghunath Mandava added:

It has been Airtel’s endeavor to constantly innovate and lead the mobile-content revolution in the country by delivering best-in-class products and services to customers and adding value to their lives on the go and wherever they go. The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.