Dow Expands 'Human Element' in Web Videos
NEW YORK Dow is making the Web a larger part of its nearly three-year-old “Human element” push with a series of Internet videos that tie the chemical company to solving a series of vexing problems facing the planet.
The videos, housed at a new “Human Element” microsite, are designed to fill in the details of the overarching “Human Element” push, which launched in 2006 as a way to reintroduce the chemical company after years when it did little brand building.
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