Douglas Rushkoff Hates iPads And Discourages Viral Video
In a digital world, we should be worrying less about how to make videos and more about how to find and create good writing, said author Douglas Rushkoff at the eBook Summit.
“Real viral is not a video that people pass,” he said. “Viral means it provokes a cultural immune response. Hemingway having sex with the wrong person or beating something up or is viral. For me, making a video for a book is not viral.”
Rushkoff
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