, Instagram For Drawing, Adds Following, free website/ iPad app that lets you draw and share sketches, has added new features to make it more social. As of today, users can follow other doodlers whose drawing they like.

In addition, users can create themed portfolios. So for example, if you want to check out sketches about sports, music, or cake, you can follow doodlers who create portfolios around those topics.

TLC is using the platform to help promote its television show ‘Cake Boss.’ Fans of the show are invited to use the app to draw their dream cake and then submit their drawings to the Cake Boss Facebook page for the chance to win branded merchandise from the show.

The contest has gotten some pretty cool entries. Who wouldn’t want to eat a drum -shaped cake? Posted on June 5th, this doodle has already earned more than 200 likes on Facebook.