Performance Marketing

Disney's Maker Studios Confirms Cutbacks Across Company, Not Just Among Its Creators

Decision based on being able to reach the right audience at scale

Maker Studios is reorganizing and cutting jobs.Sources: Maker Studios
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By Sami Main

After distancing itself from PewDiePie last week, Maker Studios, a multichannel network acquired by Disney in 2014 for $675 million, is moving forward with other big changes to its team and talent network.

While PewDiePie’s departure was brought on by multiple anti-Semitic references and remarks made by him personally on his channel to his 53 million subscribers, Maker Studios may have been contemplating the changes announced today for some time.

In December 2016, Maker announced it would be folded

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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