Disney Launches Ad-Funded Mobile Portal in the UK
Disney’s Hannah Montana is everywhere including, as of today, mobile phones in the UK. The new ad-funded mobile portal from the Walt Disney Internet Group also features lots of content that will appeal to audiences other than tween girls, such as dozens of games, quizzes, ringtones and downloadable images based on other Disney properties such as the “Pirates of the Caribbean” franchise. There are also areas dedicated to movies, music, TV and community, Mobile Entertainment reports.
In addition to making the portal directly available via a WAP browser, Disney is reportedly talking to UK mobile operators to integrate it into their on-deck portals.
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