Devs can now use own currency in Nextpeer’s social casino-style contests

Nextpeer, the Israeli startup that offers developers a simple way to add social features like winner-takes-all contests to their iOS games, now allows developers to use the native currency of their games for its services.

The service, which came out of beta late last year, gives developers a way to add multiplayer elements to their games without actually writing code and managing their implementation. Instead of a user competing against themselves or a Game Center leaderboard for a high score, Nextpeer can connect users with their Facebook friends and other users who are also playing the game and match them up, either in real-time or asynchronously. Players can go head-to-head, or participate in group tournaments to see who can do the best, with each betting small amount of virtual currency to play in a winner-takes-all skill contest.

Previously the service required users to buy Nextpeer Coins if they wanted to participate in tournaments, but now players can simply use a game’s native currency, meaning users earn and wager the same currency in both single and multiplayer modes. Games without their own virtual currency can still use Nextpeer Coins.

In addition, Nextpeer now allows developers to set a rake — a small commission fee that is taken out of the winnings of every tournament — and purchase multiplayer specific powerups as additional ways to monetize through its services.

“Most developers offer a very limited amount of options for gamers to spend or earn currency because it requires more resources,” explains Nextpeer CEO Shai Magzimof. “Developers get more items to sell, and more ways for users to spend currency in their games, and users get the ability to show off with what they’ve earned in the game.”

Nextpeer also positions itself as a low-risk option for developers. It’s free to install the Nextpeer SDK, and the company only makes money when its services actually deliver value. When a player uses the Nextpeer dashboard to purchase currency, Nextpeer takes a 10 percent cut of the revenues. If a player purchases in-game currency via the default method the developer coded themselves, Nextpeer takes nothing.

Magzimof tells us since Nextpeer officially launched in December, it’s facilitated more than 3 million tournaments and generated 4 million downloads. The company has signed up over 200 developers so far, and has its SDK integrated into 25 games in the iTunes App Store, with many more on the way.