Derek Jeter Wants You to Pay Attention to Him One Last Time
Oh hi.
One thing is clear this Valentine’s Day: Derek Jeter loves the attention—and so do the products he will help promote.
The New York Yankees veteran/endorsement machine’s announcement (via Facebook) that the coming season would be his last was really the beginning of what looks to be an exhausting marketing campaign that should serve as a model for future sports stars planning to hang up their cleats.
This will go well beyond t-shirts and posters.
Nike, New Era and even Delta Airlines honored recently retired reliever Mariano Rivera with promos, and the year-long Jeter roll-out (roll down?) looks to be even bigger.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in