Derek Jeter Wants You to Pay Attention to Him One Last Time

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Oh hi.

One thing is clear this Valentine’s Day: Derek Jeter loves the attention—and so do the products he will help promote.

The New York Yankees veteran/endorsement machine’s announcement (via Facebook) that the coming season would be his last was really the beginning of what looks to be an exhausting marketing campaign that should serve as a model for future sports stars planning to hang up their cleats.

This will go well beyond t-shirts and posters.

Nike, New Era and even Delta Airlines honored recently retired reliever Mariano Rivera with promosand the year-long Jeter roll-out (roll down?) looks to be even bigger.

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