DeNA’s Mobage Adds TinyCo to a Growing Stable of Games

DeNA continues to aggressively expand its Mobage gaming network, announcing this week that it has inked a deal with TinyCo that would see the San Francisco based developer bring its popular iOS titles Tiny Chef and Tiny Nightclub to the company’s Android network of games.

The agreement, signed between DeNA subsidiary Ngmoco🙂 and TinyCo brings another developer to the quickly growing stable for Mobage’s Western-facing platform, which now includes some of the most popular games from NimbleBit, The Playforge, Backflip Studios, Uken Games, Rock You and Game Insight. TinyCo already has three of its games available for Android: VIP Poker, Tap Resort Party and Tiny Zoo Friends.

While the Mobage Network has 30 million users in its native Japan, its North American expansion hasn’t been entirely smooth. For one, the rollout of the platform built around Ngmoco’s ngCore technology, which makes it easier to deploy a single game across multiple operating systems and devices, took longer than expected.

There were also a few issues that Ngmoco had to fix during the beta period. At first, Mobage made users download the network’s primary app first before getting users to interact with the games, which meant that developers like PocketFrogs had trouble gaining traction on the network even though they’ve been extremely successful on iOS.

Ngmoco moved quickly to resolve these issues, allowing users to download the games first. But they also compel the user to download the Mobage client.

Since Mobage has come out of beta its performance has improved, especially as Ngmoco has stepped up its marketing spend. That prompted Ngmoco’s chief executive and DeNA director Neil Young to lash out at early critics, namely PapayaMobile last week. Zombie Farm is currently the #23 top grossing app on the Android charts, but many of the network’s other games are still lagging as compared to their iOS performance. Developers on the Mobage network gain access to a shared currency, a virtual goods bank system, a payment API, advertising management and analytics tools.

According to Ngmoco, Mobage has more than 100 different titles in development. A review of the Android marketplace shows 27 games in the Mobage network. The iOS version of Mobage is scheduled make its debut before the end of the year.

It’s been a busy year for both Ngmoco and DeNA. Earlier in year DeNA bought Punch Entertainment’s Vietnamese studio to add to its first party development team, and the Japanese company recently revealed it was teaming with console developer Grasshopper Manufacture to create a social mobile game development house that will be headed by Grasshopper’s CEO Goichi “Suda 51” Suda.

Here are the third-party developers Mobage has publicly signed so far, according to DeNA’s most recent quarterly earnings report: