Facebook Delivery Insights Will Help Prevent Ad Under-Delivery
Facebook introduced a new way for advertisers to determine which of their ad sets are under-delivering, Delivery Insights.
Facebook introduced a new way for advertisers to determine which of their ad sets are under-delivering, Delivery Insights.
The social network said in a Facebook for Business post that Delivery Insights will begin rolling out to Ads Manager users worldwide “in a few weeks,” and it will appear in the “delivery” column at the campaign and ad set levels, as well as in a stand-alone tab under “tools.”
Delivery Insights was introduced as follows:
Under-delivery is a sign that an ad could be tweaked to be more effective at winning more auctions.
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