The most recent debate in the 2016 presidential election happened not on a stage, but on Twitter.
Obama just endorsed Crooked Hillary. He wants four more years of Obama—but nobody else does!
— Donald J. Trump (@realDonaldTrump) June 9, 2016
Clinton responded with this line:
Delete your account. https://t.co/Oa92sncRQY
— Hillary Clinton (@HillaryClinton) June 9, 2016
The Twittersphere ran wild with references to “Delete your account,” and “Crooked Hillary,” Trump’s preferred term for Clinton.
According to data from Simply Measured, the conversation around “Delete your account” hit a crescendo June 9 (the day of Clinton’s tweet), with more than 344,000 Twitter mentions. Measuring from June 9 through 12, the peak of Crooked Hillary or #CrookedHillary occurred the next day, as the term was mentioned more than 81,000 times June 10.
It’ll be interesting to see how the candidates engage with each other on Twitter moving forward, as we still have nearly five more months until Election Day in November. Trump has proven to be especially efficient at using social media, while Clinton has often been vulnerable to mocking.
While Clinton appeared to win this battle, Trump has been winning the war on Twitter. When Simply Measured looked at the virality of the candidates’ tweets from Nov. 1 through June 12, the “Delete your account” tweet is one of the rare times that the former Secretary of State has trumped the real estate mogul on Twitter.
Uri Bar-Joseph, Simply Measured’s vice president of marketing, talked about the role Twitter has played so far in this election:
The election conversation on Twitter—and the data we can pull from it—is a unique representation of the 2016 presidential campaigns. This data is quite literally affecting both candidate behavior and strategy, as media sources and the American voters turn to Twitter for an understanding of the campaigns, and, of course, to express themselves and their opinions. The parties now have an immediate signal on how their campaigns are working, and they are taking full advantage. Since Nov. 1, 2015, #Election2016 has been mentioned almost 2 million times on Twitter, and we’re not even close to hitting the voting booths yet.
Trump has a Twitter base of more than 9 million followers, overshadowing Clinton’s 6.89 million.
Readers: Which candidate has been better on Twitter?