Data Points: Tweens and Their Screens

After TV, computers are the most popular way for preteens to watch their favorite shows

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows. Above all, this is a generation that's used to getting entertainment when and where they want it; they're likely to be watching their favorite TV show by DVRing, going online or using a phone or tablet computer, and they're listening to music on phones, satellite radio and on the Internet. Perhaps surprisingly, fully half are still reading traditional print magazines—although one-tenth are reading the digital versions of publications. 

Recommended articles