Danger: Gawker Dating to Encourage Commenter Reproduction

Should you be afraid? Already, close to 1,600 comments show that Gawker commenters are desperate to date. Fortunately, they seem inclined to stick to each other.

If you’ve never waded into the endless comments on a Gawker blog post, now may be the time. In addition to snark and desperate cries for attention, you may find the love of your life next few minutes. The gossip blog has just launched a dating service that is low on frills and seems to be something of an afterthought. But, it’s a good one. Already, 1,593 comments have been left, though it’s pretty obvious that the main goal is 15 minutes of fame on the web rather than 15 minutes of bliss (but who’s counting) with someone you’ll regret later.

One commenter, @Lillabitt, puts it best: “I’m petrified of not getting any responses and even more petrified of getting some.”

So, why did Gawker step into the online dating pool? Well, it was an easy move, given that another blog in the network, io9, has been facilitating commenter dating for a...

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