DanceOn's Formula for YouTube Success
Online video channel enjoys large viewership
If DanceOn is any indicator, YouTube is on to something with its much-hyped $100 million, 96-channel rollout.
Backed by entertainers like Madonna, DanceOn has clearly benefitted from the ties to the Queen of Pop; it has drawn some eye-opening view numbers for a YouTube-only entity in just a few months. Leveraging the popularity of well-known YouTube "celebrities," DanceOn’s centerpiece, Dance Showdown, pits 15 minutes of famers like ObamaGirl and Tay Zonday (of "Chocolate Rain" YouTube glory) against each other in a dance competition.
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