Curiouser and curiouser
The Hollywood Reporter covers what it describes as a rare move for an animated film: Universal Pictures‘ “Curious George” has integrated Volkswagen, Dole bananas and the U.S. Postal Service into the movie, which opens Friday.
It’s a rare pact because the
“lead time usually needed for animated films frequently hinders advertisers from partnering with animated fare because their marketing plans and even their products could change by the time the movie comes out.”
The German automaker’s bold move seems to have paid off: Volkswagen is using the film to introduce consumers to its Karmann Ghia – all new for 1973!
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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