Credits Landscape, Platform Growth, Ad Growth, and Privacy Key Themes for Facebook in 2H 2010

[Editor’s Note: The following article presents analysis from Inside Facebook Gold, our research and data membership service tracking Facebook’s traffic growth and demographic landscape in global markets.]

Now that Facebook has crossed the 500 million user mark and Google appears serious about building its own social platform, the stakes continue to grow for all parts of Facebook’s business: user growth and engagement, Platform growth and Credits, and advertising growth. As Facebook seeks to maintain focus and execution speed across the company, what will be the key themes for the company during the second half of 2010?

The virtual goods economy is continuing to grow on the Facebook Platform, and Facebook’s Credits rollout is continuing to shift market dynamics – we expect things to look quite different in six months.  At the same time, Facebook is still deriving the vast majority of its revenues from its advertising business, despite the slow rollout of advertising platform tools to developers. Meanwhile, Facebook’s “Open Graph” efforts are just getting started. 

We analyze these specific developments as part of four key themes affecting Facebook and its ecosystem of developers and brands this week at Inside Facebook Gold. To learn more, or to join, please visit Inside Facebook Gold.