Could Unlimited Plans Grow the Market?
MediaPost reports that the recent move toward unlimited, flat-rate voice plans by three of the major U.S. wireless carriers this week could help spur the growth of mobile media and advertising, according to both industry analysts and mobile marketing executives.
They said that the unlimited $100 voice plans announced in succession by Verizon Wireless, AT&T and T-Mobile could lead to more usage, and as a step toward all-you-can-eat offers that will eventually include data services—which would be a huge improvement, if it came to pass.
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