Context Optional Releases Social Marketing Suite for Conversation Management

Context Optional announced today that they have integrated several of their social network CRM tools into one package called the Social Marketing Suite. The Social Marketing Suite is a series of functions designed to allow brands to better engage with their customers through applications, fan pages and detailed analytics. The company describes it as “a customizable software solution for brands and agencies to manage and build brand presence on Facebook.”

Based on Context Optional’s strengths in application creation, brand management and analytics, the company has tied their leading features together to facilitate one-stop engagement with social media customers. Specifically, CO has divided the SMS functionality into the categories of Applications, Moderation, Publishing and Analytics. The features are listed below in more detail:

  • Easily build and launch engaging branded applications on Facebook Pages
  • Moderate conversations taking place across Facebook Pages
  • Publish and schedule Facebook posts and track media and links
  • Analyze engagement and conversation taking place on Facebook

The technology behind the system has not yet been unveiled, but managing a branded application on a Facebook page from a remote platform is something that hasn’t been done before, and if done right, could really simplify the communication tasks for big brand. Scheduling Facebook posts and tracking the links clicked will of course be very useful for Fan Pages, especially for companies that maintain multiple pages. This tracking of posts and conversation is a perspective that Context Optional emphasizes in all their products:

“Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity,” said Kevin Barenblat, co-founder and CEO, Context Optional. “Marketers are demanding workflow and analytics solutions for Facebook that are on par with what they use for television, email and search.”

Certainly, with brands getting larger, and some brands having Facebook pages overrun with random user comments, this approach will be welcomed.

Pricing hasn’t been set, but Context Optional does reveal that the platform will be available on a subscription basis. More than a dozen global brands, including Fortune 500 companies, have signed up so far, so we look forward to seeing some results of the program. Context Optional has worked with big partners before on intelligent applications. Specifically, they are most famous for their creation of the Kidnapped Facebook application which grew to 2.5 million users in its first few months, and still maintains around half a million MAU.