The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war.
As first reported by AdExchanger on Tuesday, comScore has filed lawsuits against DoubleVerify, AdSafe Media and Moat for patent infringement. ComScore is claiming that the three verification/targeting companies have each infringed upon eight patents overall. The patents in question relate to comScore's ability to monitor, measure and report on how content is displayed online.
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