Columbia Sportswear Thinks Every Athlete Should Use PEDs

Women's_Platinum_860_TurboDown_JacketColumbia Sportswear is going to win the SEO game or else.

The company officially introduced its new TurboDown line to the public today with the tagline “Columbia Sportswear Encourages PED Use”. That’s technically “performance enhanced down”, but in case you missed it here’s the second sentence from the press release:

“TurboDown is a patent-pending insulation construction that creates such outsized results it’s like a “down jacket on steroids.'”

Get it yet? No? Here’s a quote from company CEO Tim Boyle:

“Performance Enhanced Down offers unmatched performance and this winter, you can experience how science can enhance the limitations of nature, and it’s legal!”

We’re not exactly sure how effective this campaign will be.

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