CNET: Not Impressed With Kodak Blogger Press Release

Kodak issued a press release today touting its cutting-edge apporach to social media, and how the company is among the first to name a female Chief Blogger.

Lori Grunin at CNET was not impressed:

Sometimes, you get a press release that’s so accidentally, astonishingly funny that you can’t stop laughing long enough to make fun of it. This morning’s latte-through-the-nose nominee is the deadpan announcement “Kodak Names Chief Blogger: Company Extends its Revolutionary Approach to Product Innovation with Cutting-edge Approach to Social Media.”

According to the release, “Just over 10 percent of Fortune 500 companies have public blogs. Fewer still have Chief Bloggers, and Kodak is among the first to name a female Chief Blogger.” Wow. I had thought that writing, customer service, and public relations jobs were chock full ‘o women, but now I discover that Chief Blogger was a job title heretofore out of my chromosomal reach. So much more rewarding than CTO or CFO.

Does your company have a “Chief Blogger?” Would you have handled this release differently, or is Lori being overly harsh? Let us know.

UPDATE: Peter Himler has some excellent historical info on Kodak PR.