Clinical Research Association Has a Problem with Toshiba’s Portrayal of Clinical Trial Participants

ACRO, the Association of Clinical Research Organizations, has a very serious issue with the new Toshiba ad. So outraged is the organization that the executive director, Douglas Peddicord, PhD, sent a letter to Toshiba executives asking them to join the conversation about a global problem that the group is addressing.

You see, in the ad (above), the main character refers to clinical trial participants as “guinea pigs” and “test monkeys.” Offended yet?! Because that’s it.

“ACRO has been working with regulators globally to ensure every patient participating in clinical research, whether in India or Indiana, is treated with respect and afforded basic human rights,” Dr.