CityGrid Launches ‘Private Label’

CityGrid Media, the local content and ad network launched by IAC earlier this year, is now letting its partners sell inventory from that network — under their own brands.

Via what the company is calling its private label reseller program, local ad organizations — think Yellow Pages publishers — can begin selling ad inventory from across the CityGrid network using their own brand names. CityGrid’s network is comprised of local sites like, and Those venues carry listings, reviews and often ads from IAC’s own

Besides ad inventory, publishers that elect to join the program can tap into CityGrid’s various tools, such as its reporting dashboards, account management systems and ad creative.

“We are making it even easier for regional print Yellow Pages, newspapers…to quickly create a private label ad product without the headache of building new products, sales tools and training their staff,” said CityGrid CEO Jay Herratti.

The local directory company User Friendly Media, which publishes The User-Friendly Phone Book, has signed on as CityGrid’s first private label partner.