Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)

The social network’s research arm commissioned a study by Ipsos Marketing

Santa Claus looking at his laptop shocked
44% of shoppers said they messaged a business during the 2018 holiday season
Deagreez/iStock

It’s never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start.

The social network’s research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing.

Here are 10 of the insights from Facebook IQ’s infographic, which appears below.

  1. From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S.
  2. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season.
  3. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations.
  4. In the U.S., 44% of shoppers said they messaged a business during the 2018 holiday season.
  5. The most common use of messaging was tracking orders (38%).
  6. The biggest pain point for mobile shoppers (26%) was applications or websites that took too long to load.
  7. During the 2018 holiday season, 59% of holiday shoppers in the U.S. said they either watched or posted videos in Stories across platforms.
  8. 44% of millennials said videos created by influencers would help them with their shopping decisions.
  9. 46% of millennials said a video of a product projected onto them or their home would help them decide whether or not to purchase that product.
  10. 76% of holiday shoppers in the U.S. last year said the amount of time for their purchase to be delivered or ready for pickup was an important factor in their decisions.
Facebook IQ

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