Christmas Comes Early for Brands on YouTube

Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list.

Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the top spot on this week’s chart. The supermarket chain’s video has been watched 7.78 million times, generating more than 68,000 Facebook shares and 14,000 tweets.

John Lewis' #MontyThePenguin ad was the first Christmas ad released this year and claims the No. 2 spot this week. John Lewis' ad has been watched 15.1 million times with 81,000 Facebook shares and 25,000 tweets.

Finally, Burberry's "From London With Love" ad starring Romeo Beckham falls into the No. 7 spot this week with 5.91 million views since it was uploaded on Nov. 3.

In non Christmas-related news, Beats by Dre’s Cam Newton spot grabbed the No. 9 spot on this week’s chart. And Skullcandy teamed up with motorbike stuntman Robbie "Maddo" Maddison for a four-minute video.

Football stars Lionel Messi and Didier Drogba square off in a new ad for Tukish Airlines to find the most "epic food" in the world.

Check out all of this week’s videos in the VidIQ-powered infographic below.


NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.