Chipotle Goes All In on 'Factory Farming' Message with Hulu Mini-Series

Chipotle appears to have taken content marketing to its logical conclusion by producing an online mini-series that never once mentions its own product.

From what we can tell, Farmed and Dangerous—created with NY “branded entertainment” firm Piro—stars Laura Palmer’s dad as a guy who does damage control for the kind of unethical corporate farming interest that earns the strong disapproval of the Chipotle organization. The plot, as seen in the trailer above, revolves around said industrial giant creating a petroleum-based feed for cattle, and it includes at least four half-hour episodes that could be extended into a second “season” if the experiment works.