CBS Mobile Amps Up Ad Efforts

Mediaweek is reporting that CBS Mobile just announced nonexclusive partnerships with four mobile advertising-enabling companies, bolstering its advertising sales efforts for its mobile entertainment, news and sports programming.

The report states that AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media “offer varying areas of expertise in mobile advertising, from ad-serving technology to mobile sales networks.”

The agreements will enable CBS Mobile to offer sponsors everything from “text and banner ads on mobile Web sites, to commercials in video news and sports alerts, and video ads within mobile video and commercials on CBS Mobile’s 24/7 TV network,” according to the article.

CBS Mobile Pacts With AdMob, Third Screen [Mediaweek]