How Social Media Has Changed Fashion

Opinion: The 'see now, buy now' direct-to-consumer model evolved on the internet

When I was a little girl, I pined over my only portal into the fashion world: the glossy pages of magazines. If you had told me that one day, I would have direct access to the crazy world of fashion from a tiny phone screen, I would have brushed it off as something from The Matrix. I grew up in what is now referred to as the “traditional” fashion era, and I was obsessed with all things fashion.

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