Catch Big Brother 8 on Verizon Wireless

Marking the first time content from a prime-time television show has aired live and continuously on mobile handsets in the U.S., CBS Mobile, Verizon Wireless and MediaFLO have teamed up to provide a new channel dedicated to Big Brother 8, according to Qualcomm today.

Fans of the hit TV show can now follow the last four weeks, including behind the scenes footage, anywhere they go providing they’re a Verizon Wireless and V CAST subscriber. The new channel incurs no additional charges or requires any additional subscriptions.

According to the release: “Since its premiere earlier this summer, Big Brother 8 has been available to fans on multiple platforms including online, on the phone, on Showtime Networks and, of course, on the CBS Television Network. Mobile offerings available in addition to the new 24/7 mobile TV channel include downloads, special video clips, photos, live breaking house alerts and daily insider summaries sent straight to cell phones. In addition to this new channel, subscribers are able to view full episodes of Big Brother 8 on the CBS Mobile channel.”

CBS Mobile, Verizon Wireless and MediaFLO USA Team Up to Stream Footage From Big Brother 8 House to V CAST Mobile TV 24/7 [PR Newswire]