Casual Connect: RockYou's Jia Shen Discusses Time = Money in Social Games [Video]

At the Triple Door club next door to the main hall of Casual Connect, social games leaders gathered to speak to packed rooms about how they interact with their users.  The talks range from the emotional to the technical, and Jia’s discussion of time and value was a very technical analysis of successfully creating social games.  He discusses how you need to imbue your games with the concepts of desire, and to do that it means working carefully to define the time that people spend doing particular actions.