Case of Employee Fired For Social Media Activity Could be ‘Ground-Breaking’

The National Labor Relations Board has filed a complaint against the American Medical Response of Connecticut because it says an employee was dismissed for comments made on social media, a first for the board. American Medical Response of Connecticut said in a statement that the case is without merit, according to the New York Times, which wrote that the case is viewed as “ground-breaking.” American Medical Response says the employee was fired for a number of reasons.

According to the labor board’s general counsel, Lafe Solomon, it’s a “fairly straightforward case under the National labor Relations Act” protecting workers against rules that would prevent them from unionizing or discussing working conditions.  The Times story says the company has a policy against employees depicting it “in any way” on social media.

The story goes on to talk about communication between employers and employees. The Brand Union recently offered tips about how to engage with employees in order to create “brand champions.” Among those tips: “Foster open sharing of information, from leadership and across departments, by holding town halls and cross-functional workshops” and “Ensure tactics, such as regular reviews, brand training sessions and an active intranet, are active beyond the honeymoon stage.”

The tips were compiled after the firm conducted a survey of 680 employees  titled “Employee Engagement & Brand Champions.”

“Understanding comes through communication and, in most cases (particularly in challenging economic times), there’s no such thing as too much communication,” Toby Southgate, MD of The Brand Union wrote in an e-mail to PRNewser when asked about the list of tips.

“Regular contact between management layers; ongoing dialogue in the form of workshops and feedback; better, more detailed and more frequent internal communication,” he added.