Carriers Still Struggle with Mobile Content Providers
Carriers are still struggling in relationships with third-party carriers, and are beginning to use a cash-based carrot-and-stick strategy to smooth things over, RCR Wireless News reports.
Earlier this year, Sprint began to formally tie revenue shares to business practices, saying that anyone who violates Mobile Marketing Association guidelines (such as by incurring high refund rates or not reporting billing errors) can forfeit profits and lose their assigned short codes. Now other carriers are implementing similar policies.
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