Can Apps Save Content Publishers?
Can apps save content publishers? That was a question posed today at the DigiDay: Apps conference in New York. Panelists from the magazine and mobile industry discussed the growth of mobile devices and tablet devices for reading and asked how this new adoption can help save magazines. EBook publishers could learn from the panel, as the panelists discussed how to bundle, market and increase readership on digital devices.
Jeanniey Mullen, Global EVP & CMO, Zinio and VIVmag, said the growth of the tablets and mobile adoption is great for digital reading.
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