Cadbury Changes 'Creme Egg' Recipe; Pandemonium Ensues

What life-altering, earth-shattering announcement could prompt despondent outcries like “Easter is ruined!” and “Call for a revolution!”? Why, the blasphemous altering of a chocolate recipe, of course.

Yesterday, British candy company Cadbury — owned by American food giant Kraft since 2010 — announced that the chocolate used to make the shells of its famous Creme Eggs would no longer follow the Dairy Milk recipe, but would instead be made with “standard cocoa mix chocolate.”

The resulting outrage and despondency immediately began to flood social media as Brits came to learn that their childhood memories had been irrevocably tarnished and that life would never, ever be the same.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in