BuzzFeed’s Tasty Is Selling a Smart Cooktop That Connects to Its New Recipe App

The brand is partnering with GE to create the device

The Tasty One Top, which is available for pre-order and costs $179, connects to your phone via Bluetooth. Courtesy of Tasty
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These days, there’s always a new way to make your home work smarter, not harder.

BuzzFeed is throwing its hat into the smart home ring with its latest IRL product, a smart cooktop. The cooktop, which is basically just a fancy hot plate that can track the surface temperature of a pan or pot and the internal temperature of the food, is now available for pre-order.

The Tasty One Top can handle almost any form of cooking: pans, pots, slow cooking, sous vide and more. Additionally, it gives you notifications when it’s time to flip your food and when it’s perfectly done.

It also pairs perfectly with Tasty’s new app, which is now available on iTunes with an Android version coming soon. Every Tasty video and recipe, nearly 1,700 in total, is available on the app, which allows users to favorite and save recipes based on preference.

Courtesy: Tasty

Tasty turns 2 years old on July 31 and now reaches one in four Facebook users around the world. Each month, according to data from Tubular, Tasty gets 2.3 billion video views. The app will feature videos, shareable ingredient lists and swipeable, interactive versions of recipes.

Recipes can be searched by such criteria as occasion, ingredients, dietary needs and speed for a customizable experience.

“In two years, Tasty has reimagined the recipe format as a visual, shareable and interactive medium, democratizing food and making cooking more accessible, social and fun in the process,” said Ashley McCollum, general manager of Tasty.

“The Tasty One Top and app demonstrates our commitment to the intersection of content and technology,” she said, “marking the beginning of the next step in the evolution of our business as we expand into new ways of using technology to bring people together around food.”

At $179, The Tasty One Top is one of the most affordable smart cooktop devices on the market and connects to your phone via Bluetooth. Designed in partnership with BuzzFeed Product Labs and GE Appliances First Build teams, the cooktop is part of the “phone-to-table” experience BuzzFeed is presenting.

Courtesy: Tasty

“Tasty’s strong brand and massive fan base give it almost limitless avenues for expansion, from cookbooks to licensing to consumer tech, and we’re excited to take a new big new step with the One Top, a product that has the potential to truly make precision cooking widely accessible,” said Ben Kaufman, head of BuzzFeed Product Labs.

Tasty has more than 58 billion lifetime video views across Facebook, YouTube and Instagram and reaches more than 420 million viewers a month. After the success of the original Tasty page, it has created several brand extensions with pages like Bien Tasty, Proper Tasty, Tasty Junior, Tasty Vegetarian and many more.

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@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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