Local Businesses: Facebook Wants Your Information
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
Required information in the new business object type includes:
- URL
- Type of business
- Name of business
- Latitude
- Longitude
- Street address
- Locality
- Country
- Postal code
And optional information includes:
- Region
- Phone number
- Fax number
- Website
- Days and hours of operation
Facebook added in a post on its developer blog:
Although this is not a breaking change, we recommend that developers start using this new OG business object type over custom OG objects to represent local business information.
If you have already established a custom business object, you can map your existing custom object to the OG business type.
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