Budweiser Isn't Putting Its Clydesdales Down After All
Yes, the news that broke this week was that bad — Budweiser, amid efforts to trim its ad budget, would no longer feature the famed Clydesdale horses in its campaigns.
The Wall Street Journal reported that “the self-proclaimed King of Beers is more of an afterthought among young consumers (at) bars across the U.S.: Some 44% of 21- to 27-year-old drinkers today have never tried Budweiser, according to the brand’s parent company, Anheuser-Busch.”
For that reason, the beer boss of the NFL playoffs decided to put the horses back in the stable causing…well, you heard it, “mass hysteria.”
And
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