Budweiser Isn’t Putting Its Clydesdales Down After All

Yes, the news that broke this week was that bad — Budweiser, amid efforts to trim its ad budget, would no longer feature the famed Clydesdale horses in its campaigns.

The Wall Street Journal reported that “the self-proclaimed King of Beers is more of an afterthought among young consumers (at) bars across the U.S.: Some 44% of 21- to 27-year-old drinkers today have never tried Budweiser, according to the brand’s parent company, Anheuser-Busch.”

For that reason, the beer boss of the NFL playoffs decided to put the horses back in the stable causing…well, you heard it, “mass hysteria.”

And then, conveniently, Anheuser-Busch put the kibosh on all that.

Evidently, the public outcry about this (completely dunderheaded) move made Budweiser think twice. Or maybe it was just a messaging issue…

“The story (Monday) morning may have left a wrong impression — the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising.

The Clydesdales play a strong role for the brand, representing Budweiser quality and care for more than 80 years.”

Crisis averted, right? Ask Twitter:

So put away the glue sticks: Super Bowl XLIX will still include your usual share of majestic horses. Just watch your step and hold your nose if you happen to be following a Clydesdale, because WHOA.

Oh, and if you need some tips for marketing to those pesky Millennials, our own Tonya Garcia has a few to share.