Specs
Who Jayne Bussman-Wise
Age 31
New gig Digital director, Brooklyn Nets and Barclays Center
Old gig Manager, marketing and digital programs, New York Rangers
How large is your social fan base?
We’re almost to 900,000 on Facebook. When we came over from New Jersey it was under 170,000, so the growth we’ve seen from New Jersey to Brooklyn in a year is just incredible.
What platform is most effective in communicating with your fans?
Facebook reaches the most people for us, but Twitter is also so important because it’s real time and where news is breaking.
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