Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round
Euclid Analytics adds early eBay investor to board
Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round.
The Palo Alto, Calif.-based startup launched three years ago with the aim of “trying to recreate the clickstream for the physical world,” said co-founder and CEO Will Smith, whose 26-person team includes one of the founders of Google Analytics and a founding member of people-counter technology company ShopperTrak.
Since people in real life don’t mark moments in their lives with mouse clicks, Euclid had to identify another way to measure people’s behavior: their smartphones.
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