Breitbart Sets His Sights On The MSM

andrew-breitbart.jpgAndrew Breitbart is a graduate of the Matt Drudge School for Journalism: the more sensational a headline, the better it works. And Breitbart employs this principle frequently on his Web sites,, Big, and the news aggregation site

But Breitbart is somewhat of an anomaly: he was not only editor of The Drudge Report, but also one of the head researchers to get The Huffington Post off its feet. And now he’s looking to add mainstream journalism to the laundry list of targets he plans on taking on with a totally new site.

Breitbart is planning to launch Big Journalism next year, and he sat down to talk to Mediaite about his problem with the MSM:

“If these traditional media outlets can’t be shamed into telling the truth, diverted for doing the wrong story, for simply running defense for one party, and mocked away from creating journalistic rules that only hold those on the right accountable, then it puts us in a position to do more than we’ve done in the past with talk radio and web aggregation.”

It will be interesting to see how Breitbart manages to handle the intersection of politics and journalism without becoming Matt Drudge or Fox News himself. Pundit though he is, Breitbart has always managed to carefully maintain an image that’s slightly more objective than that of some of his mentors, even when dealing with Big Government. We’re looking forward to seeing how the media responds to Breitbart’s call-out.

Read More: Exclusive Interview: Andrew Breitbart Announces Launch of New “Big” Sites –