Security is an oft-neglected but critical facet of social media. Young users are especially cynical about the protections offered by networks, while the networks do their best to improve security. Brands and advertisers also need to take care to shore up their security infrastructure, especially in light of recent, damaging hacks against big brands.
According to Michael Fauscette, chief research officer of G2 Crowd, a review website for business software and services, there are many technological solutions available for creating a safer operating environment for brands. While permissions can be set, he added that brands need to have a plan in place for what happens in the case of unauthorized access, including specific protocols and dedicated team members to ensure compliance.
He told Social Pro Daily:
This is particularly important for employees that are first responders for a developing social crisis. Knowing how to respond to defuse issues rather than making them worse can go a long way toward mitigating any damage.
Fauscette recommended taking advantage of any and all of the available security tools. Despite users’ resistance to two-factor authentication, he pointed out that most social sites offer 2FA, as well as HTTPS encryption. He also suggested leveraging password encryption services, which could help stamp out user behavior that weakens the overall system.
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