twtMob Pays Athletes, Artists and Celebrities to Tweet About Brands

twtMob connects brands with influential social networkers who are rewarded for sending messages about these brands. Claiming a reach of over 20 million people a day, twtMob is designed to create awareness and trust for brand advertisers. And twitter users get paid for simply talking about things they believe in. After the jump - what you need to know about twtMob The application in a sentence twtMob is an in-stream advertising network that connects influential users of social network sites - athletes, artists, celebrities, bloggers and more - with brands to create micro-endorsements online. Ways the product benefits social media campaigns Viral Reach: twtMob provides social media marketing programs with rapid reach to millions of people with the opportunity to organically spread marketing messages. Celebrity/Influencer Endorsement: Using endorsers from high profile athletes, artists and celebrities down to bloggers and local influencers, twtMob is designed to move initiatives from new and untested to a level of strong social trust. Advocate Network: twtMob is a network of influencers that can become strong advocates for brands beyond twtMob campaign participation. Coolest feature Campaign Optimization: The system adjusts the advocates that are chosen to promote campaigns by identifying high cost/ineffective users and replacing them with new candidates or more effective social media members for highest performance and lowest prices. Feature rundown Value Based Pricing: Pricing takes into account actual performance, follower ratios and a number of other factors. Targeting: twtMob captures age, ethnicity, location and likes/dislikes to allow further targeting than base information alone would enable. User profile For new products or services. twtMob provides with an initial base of influential advocates to talk about previously unknown offerings to increase brand awareness and drive initial sales. For already established brands looking more exposure in the social conversation, twtMob provides an outlet to distribute cool content - from viral videos to added value promotions - and leverage a community of advocates to spread the message. Pricing twtMob is priced on a modified CPM called Cost-Per-Thousand-Followers (CPMF). Most users cost around $1 to $2 CPMF while celeb users range from $2 $5 CPMF. Compared to competition According to the company, "We do not allow publishers to arbitrarily set their prices, thus reducing overpriced or incorrectly priced tweets/social postings, which hurt the advertisers' ROI." With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented 48ers.

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twtMob Pays Athletes, Artists and Celebrities to Tweet About Brands

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